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Ecommerce Credibility Building

The new focus for many ecommerce companies is how to attract buyers, and convince them that the ecommerce site is not a scam or phishing site. This can be tricky because SSL certificate logos can be copied, and websites can be duplicated.

This leaves many ecommerce sites scrambling to build credibility.

Narrow the Niche

Once the niche is picked then narrow it. The site may sell to dog lovers, but building an internet business for dogs will not build credibility. The site needs to narrow the niche. While ‘brick-and-mortar’ stores want to cater to everyone, successful internet businesses cater to a narrow audience.

Instead of dogs, think of a small niche like; small housedogs, hairless dogs, or terriers. The internet is so vast that websites will draw thousands readers to any niche, not matter how small it is. The trick is to learn how to keep visitors returning.

How many websites have you visited once and never returned? Those websites failed their marketing goals. A good website will draw someone in and hook them for a long time. This is accomplished by building a niche community.

The following are some ways to advertise socially, and free. However, the value of these is their ability to build a ’social network’ that will build credibility for the ecommerce site.

Methods of Online Advertising

Once you have an idea of the niche you want, it is time to learn how to advertise. Each type of website is advertised differently. The big audience web sites like ebay need to pay a lot of money to AdWord and other advertising so they can get massive exposure.

Content Advertising - Smaller websites can advertise free. One of the #1 methods of advertising is writing free content for websites. You write an article, post it on a free content site like www.ezinearticle.com, www.get-free-content.com or www.amazines.com . There is a link to your website at the bottom. Each article works like a television commercial, broadcasting your web site on other sites.

Video Advertising - Youtube.com has become a major advertising venue. The dating site may video people at the clubs. The small dog website may video different breeds of small dogs wearing the products for sale.

Social Network Advertising - Myspace.com is a great place to publish your videos. As of Sept 2006, myspace.com drove more users to internet business websites than MSN search engine. Millions of people use myspace.com.

Search Engine Advertising - The internet is full of PPC programs. The most popular are the ones owned by Google, Yahoo, and MSN. However, if you want more control, then the next best is www.adbrite.com

Link Building - As far as Google is concerned, only backlinks, or inbound links, are important. However, it is almost impossible to get a ‘real’ backlink from Google. There are sites with thousands of backlinks from hundreds of websites with similar content - but Google doesn’t count any of them as real.

Thousands of successful online-businesses only receive a few hits from Google.

easy e-commerce solutions

Link building is a great method of advertising. Exchanging links with similar websites will increase a website’s exposure. One great way to build links is by writing free content.

Viral Advertising - this type of advertising takes advantage of current social networks like www.myspace.com, www.squidoo.com, and hub. You can also take part in sites like www.helium.com, www.writingup.com ( a community disguised as a blog), and yahoo forums.

Joint Ventures - Ebay and Commission Junction are two great joint ventures. Avoid the online joint venture schemes that promise to link hundreds of portals and communities with people who have a product. After paying $50 - $500 to join, members only find a few thousand people trying to sell ebooks.

Networking - Networking is a better way to build a joint ventures. One company may manage the online store, someone else focuses on marketing, another may be a writer. Once the costs are paid, the profits are divided. This type of venture can launch an ecommerce business in one tenth of a time it normally takes, and at a fraction of the cost.

By: Mark Walters -

Article Directory: http://www.articledashboard.com

Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at www.cashflowinstitute1.com/Articles.html

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Posted under Ecommerce Ebooks

This post was written by Perry Lowers on December 19, 2008

Tags: build e-commerce website, easy e-commerce solution

Ecommerce Ebooks For Home Business Startups

Guide To Ecommerce For Home Business Startups

If you’re thinking of setting up a home business, the term ‘ecommerce’ may seem intimidating. Perhaps it conjures up images of Wall Street, company floats, and the excesses of the dot com bubble. Fortunately for prospective small business owners, the dot com bubble burst, and with it the myth that you need to be a large company with deep pockets to profit from ecommerce.

Last year, it is estimated around $170 billion was spent online (Credit Suisse). And this figure is only set to grow, as broadband becomes cheaper and more accessible worldwide. Small and home businesses still have ample opportunity to develop their own piece of that pie - provided they don’t make some crucial mistakes.

The foundation of any successful business is a good idea. In ecommerce, this idea must include a viable plan to draw an income, and a website marketing plan that takes into account current best practices.

The first idea - a plan to earn income from the venture - may sound obvious, but this was a key failure in a lot of the dot com startups of the early days. A modern variation can be relying only on an income stream like contextual advertising without having any products to sell. Unless you’re google, it’s dangerous to rely only on advertising. A good ecommerce business idea will incorporate the sale of physical or intangible goods. Intangible goods can include ebooks, online videos, downloadable software, audio, or other electronic media.

Intangible goods have an advantage in that the profit margin is higher. But some niches and industries are better suited to the sale of hard goods.

The online world is more fickle than offline, in that a prime location is not quite as fixed. In the offline world, if you had the money, you could rent a retail space in a large shopping square and be guaranteed a certain amount of passers-by. In some ways this is true online, but in other ways it is not quite so accurate.

If you were relying on pay-per-click (PPC) advertising as a means of sending traffic to your site, this holds true. Deep pockets can buy more traffic. The flip side is that even with PPC, you can still get a good amount of traffic without blowing your budget. And it can be highly targeted, profitable traffic. In this case, a certain investment of skill is required to learn the system. Fortunately, there are a lot of good ebooks that explain it fully. Perry Marshall’s is a good one.

PPC is not the only means of supplying traffic to an ecommerce site. Natural search results are the ‘holy grail’ of traffic because it is essentially free. Rank well, and you’ll get a lot of traffic which you won’t have to pay a dime for. With natural search, this scenario (big business, prime online real estate) doesn’t have to hold true. Optimizing for natural search does take some skill, but it can certainly be learnt by the prospective home business owner.

Traffic and a viable means to produce an income are the two successful ingredients of ecommerce. Master those, treat your venture like a real business, and the income earned online can be significant.

By: Rebecca Prescott

Article Directory: http://www.articledashboard.com

If you’d like more tips for successful ecommerce, click here. Or if you need more information on how to build an ecommerce website, click here.