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Any website owner who starts down the path of internet marketing will soon discover how many "guru's" are out there all claiming some secret trick to boost your search engine rankings.  The reality is there are a few things to really pay attention to, but most of it really comes down to hard work.Depending on what keywords you are trying to rank with, you can get good results in as little as 1 week, or it may take months of hard work.

Asisde from basic webpage SEO stuff to make sure everything is done correctly, the biggest single factor still in your rankings is the number of links and where they come from.  The PR(page rank) of the site linking to you is important, as is the content on that site.  Recipricol links used to work really well (you link me, I link you) but now its really downplayed by Google as a valid method of links.

The easiest way to get links is through article marketing.  This is not the least work path, its the easiest as far as results go in my opinion.  The setup is simple:

1. Do some keyword research on your topic.Pick from two to four keywords you will focus on.  Make sure they get decent search volume but do not go after stuff that is too generic (meaning it will have unusually large seached volume) - those will be way too hard to rank on in a reasonable time.
2. Plan on writing 10 - 12 articles of 300-400 words each, using 2 of the keywords with links to your site in each article, with no more than 3 links per article total.Use the kwyword itself as your link text, not http://.
3. Publish 4 of the articles on a major article directory that has good ranking such as Ezine Articles or ArticlesBase.  These have human reviewers so it will take a bit of time to get your article published.  Luckily they do not expect it to be the first time its published, so while you are waiting there you can post it elsewhere.
4. Make sure you get some software that helps to spin the article content and links.Spinning an article allows you to auto substitute other words or phrases into the article each time it is published so you get a slightly unique version to a totally new verson depending on how much you spin it.  DO NOT try to use rewriting software - I have seen none that do a decent job - usually it reads like garbage and that will not help your rankings.  If you spin an article right, you can easilly get 10-20 different reading articles from a single article, enough to not worry about duplicate content out there (and possible penalties). 
5. The next step is to mass distribute your articles to sites looking for great content.  You can do this manually for free, or find some tools to purchase that can greatly speed this up.  I usually choose to pay some money in the savings of time.  There are so many things to do, you have to trade off somewhere.  You want to make sure you spread out the distribution - its unnatural for any site to go from no links to 500 links in 1 day - what is more natural is 0 to 10 to 18 to 25 to 40 … over several weeks build it up.
6. You should start tracking where you rank on the few keywords you have chosen.After you have used article directories to get about 300 links or so you should start to see a boost in rankings.  Some keywords that are not as competitive, much less, and of course, some it might take thousands.  Your goal should be to get on the top 2 pages of Google for your search terms. 
7. In addition to the article work, you can also use social media accounts to link to each of the articles you publish AND also to your main web site.  You should make a hub pages site and a squidoo lens about your site or niche as well with links to the site.

Sites all want content on them to improve the quality score.Most want articles about their site topic to keep the viewer on the site longer and to get better search enging ranking.  This is exactly why article marketing works - you get links on disribution sites, webmasters get to search for content to add to their site from what is published.

Technorati Tags: article directory, article marketing, articles, content, free articles, free content, journal articles

Posted under PLR Articles

Most people who build a website eventually figure out that the only way to make anything, no matter how cool your site is, no matter how great the content is – is that traffic is king. Without people seeing what you have to offer, there is no point in offering it. Think of it this way, lets say you invented the next great widget – you know it will really sell and everyone you have shown it to agrees that it’s the best. If you advertise in the desert, it does not matter because no one sees it. If you choose to advertise in a city where its very busy, everyone sees it. the biggest and most important difference is traffic. Article directories are like a gateway to the city from the desert.

Submitting to article directories is very easy, but first you need to do keyword research. While it seems like a pain, it really has to be done. The link back to your site uses the keywords, and they are also used in context within the article. The search engines gather and analyze the various keywords used to link to your site, and that is part of a formula that determines placement in the search engines. Research is needed to define what are useless (hardly used) keywords and super competitive keywords that are a waste of time because they will be too hard to rank with initially. So when you submit your articles to an article directory, you want the keywords to have decent search volume, but not massive so you can get the most bang for your time.

Article directories then take this content you published and post it to the site along side many thousands of other submissions. Users needing content for their sites come to article directories and then grab content to fill in their site. Additionally, people subscribe to the RSS feeds from article directories that have them to get fresh content via RSS when it is published. Sometimes an article directory is also considered an authority by Google and others, thereby getting a link coming from that site garners more weight than from other links that do not have this authority.

Technorati Tags: article directory, article marketing, articles, content, free articles, free content, journal articles, publish articles

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Improve Communication with Your Audience

Calling all editors, publishers, writers and freelance journalists. It’s time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate and that allows you to engage with your readers mind and soul - we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a fraction of the received correspondence ever being used.

As well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of the amount of effort required and response received, just consider the number of letters that go unpublished and unread.

As it is now

The Internet has brought new channels of communication and created opportunities that allow us to challenge traditional methods. The Internet has matured, no longer the preserve of computer geeks but an everyday technology that has been embraced globally, by the young and old, allowing the traditional way things were done to be re-evaluated. Newspapers, trade journals, periodicals and ezines now have the opportunity to change the mental process.

Readers of any article often would like to comment, traditionally this has required them to feel strongly enough to write a letter, or now, with the convenience of the Internet, send an email or write a comment. Emails make communication easier but it still takes time to compose an email and time for the majority, is what they haven’t got.

Although of interest a letters page is at best a snapshot of views or if comments have been allowed an unmanaged and often never ending list of comments; they may be well crafted and well written but due to the free text form, collectively they are views that are notoriously difficult to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be properly measured. Communicating with your readers is one thing but having a channel that allows your readers to effectively communicate with you is just as important.

Want a snapshot of opinion? Did they like what they read? Did the readership agree with what was said or do they have a different view?

Now it is easy

Traditional printed surveys would have taken considerable effort to design, publish and collate, a process that was too long winded and justifiable only for the niche and important topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking surveys and questionnaires created in minutes that make the perfect compliment to articles that prompt opinion and debate.

The advantages over letters, e-mails and comments are that with online surveys all the feedback gathered is properly managed and easily measured with sites like Survey Galaxy providing you with real time polls and charts that you can either keep to yourself or share with your readers.

It’s not even one or the other now

By linking each article to an online survey it will not only extend the life of the article, as people have a channel to express their views, but it will involve your readers in the discussion and in a way where they know their opinion will be counted.

If you think they would rather send an email? - no problem - include the facility within the survey and get the best of both worlds.

It’s quick, low cost, and easy to do; it will empower and engage the reader, provide first class feedback and having established a communication channel you then have the opportunity to promote other related articles.

Try it for yourself and record your view of this article here:- Readership Feedback Survey

Technorati Tags: articles, feedback, Online surveys, publishing, readers, writing

Posted under PLR Memberschip